May 12, 2024

Repair Follow-Up Problems Of Plastic Surgeons

How disappointing it is to invest a lot of money, staff time and resources in online marketing of new beauty patient clues to let potential customers enter and leave potential patients.

If you don’t convert these potential customers, you can’t waste more time and money on marketing… It’s too competitive, too crowded, and you don’t make every effort within your control. It’s too expensive to convert these network clues into charging items.

It’s a typical consultation scene

Um

You think you have done a good consultation with Sarah, the future patient.

Sarah is negotiating with you and your staff. She asked many questions. Your relationship is very good… at least you think you did it.

But when you learned from your coordinator, Sarah said, “I have to think about it.” Then she went out.

What should we do now? Maybe the employee will send an email or make a phone call and put it in the “dead lead” file.

Enter the next consultation stage you want, and the waste recycling continues

Why does the patient not make an appointment?

Plastic surgery is a very personal and emotional decision, so there are many reasons not to let potential patients make an appointment

• Other problems may exist

• They may not have comfortable payment methods

• Maybe they will be confused by what you say. So now they will do more research before deciding to move forward.

Or.

They heard bad news that morning

When they told their family that they wanted to see you, they were blamed by their family; or

There are a million things in their lives;

Or there may be more than a dozen positive events unrelated to you.

This may be related to the patient’s mentality at that time. Because the mentality at that time blocked their progress.

The key is that people will change, their emotions will change, and the environment will change, so you can never assume anything.

What to do when you can’t switch conversations?

For example, you did well. Now you are locked up. Because you don’t know how to keep up. I don’t even know if I should follow. Because you’re afraid to look like you’re chasing patients. Use the following policy to perform specialized follow-up tasks and exit the program:

Subsequent Agreements

A follow-up contract will be signed for each revenue consultation that is not included.

Otherwise, it is easy to have no time to keep up. Because there is still a lot to do. An agreement liberates feelings from it. It automatically becomes your job. No matter how busy you are.

reduce hours

In the following process, time is your enemy. As time goes on, the patients in the future will not hear from you, and you will be farther and farther away.

Quickly, repeatedly and frequently follow up to shorten the time. This is the way to distinguish yourself from your competitors after a few weeks(or not once).

Add urgency to the follow-up measures

It is human nature for potential patients to delay making important decisions, so we should respond with urgency to help patients get rid of disability. Give them a very convincing reason to stop procrastinating. For example:

  1. Your schedule will be full soon. Book now, or you will have to wait

  2. Your price will go up next month

  3. If they can have surgery next Wednesday, they can get a $500 reduction.

  4. If you want to finish before [wedding, summer, etc.], you must consider the recovery time(that is, even if the downtime is less than 7 days, there are still some restrictions on activities such as swimming and dancing). So they want to finish before [date].

You must customize it according to your own preferences and use it in the standard scheme, so that you can confidently tell potential patients why they need to make decisions now rather than later.

The most successful beauty practices have corresponding systems that can be followed up quickly, strategically and consistently. They spent a lot of time, money and efforts to attract potential patients, so try to identify it as much as possible.

Solve the follow-up strategy of plastic surgeons to “pave the way”, so that employees can confidently convert this valuable consultation.

If you need follow-up support, please visit www.catherinemaley. Com details, I will call you to confirm whether outsourcing this part of the lead generation plan is helpful. Because someone must follow the lead.