Magento E-Commerce Development Trend In 2022
Magento is an open source e-commerce platform that can help online retailers grow and provide customers with a consistent shopping experience. Magento’s capabilities are useful for organizations. In fact, in order to occupy a place in the competition, you must understand the recent or upcoming development trend of Magento.
Here are some of the highest trends in Magento in 2022 that will help you connect with your customers:
Voice search
Voice search contributes to the development of e-commerce, allowing users and consumers to search for products without saying a word. Voice search is a function for compatible devices to receive users’ voice search, identify problem language and provide required results. Siri, Alexa, Google Home and other voice activation assistants currently occupy the market. Customers can use voice input technology to ask questions or search for products through these voice operation assistants. The voice secretary answers the query according to the keywords provided in the query.
Magento2 extensions now provide voice search capabilities that can be integrated into the website to ensure that online store owners do not lose potential and existing customers.
Adaptive Web Design
The user interface of the website accounts for about 94% of the initial image. Therefore, it is very important to provide appropriate web design for various devices.
Stay ahead with flexible design. With the increasing demand for media rich mobile Internet and applications, many core issues need to be addressed, such as development and maintenance costs, search engine exposure and higher conversion rates. A unified design methodology is available to all stakeholders.
With the increasing sales of tablet computers and the use of smart phone devices, responsive design is very important to maintain a leading position and ensure market share. As time goes on, the content consumption of mobile devices will inevitably increase.
Upgradeable Web Application(PWA)
One of the most popular Magento development trends is Magento PWA. This is the development tool of Magento 2 shopkeepers, who want to convert the traditional Magento 3 website into a progressive Web application.
What is PWA? This is an ideal way to provide mobile clients to websites that have been converted into local mobile applications. In order to have a leading e-commerce platform in the market, please hire a professional Magento PWA development company to build a PWA e-commerce store based on Magento 2 e-commerce platform. With PWA, the shopping environment for all devices is consistent. Magento PWA combines the interface function of similar applications of Progressive Web App and the speed and agility brought by cutting-edge network technology, which is undoubtedly the future of shopping.
Push notification
You can’t deny the role of push notifications in attracting customers to visit your e-commerce website. Especially because their open rate is higher than 90%. Send simple push notifications to consumers to easily understand offers, discounts and promotions.
E-commerce is a very competitive business, and online store operators must pay more attention to providing customers with personalized experience. Magento e-commerce business can help attract target markets by customizing discounts and coupons. In addition, you can also get help from Maggento Web Development Company, which specializes in Maggento services, to provide users with the best customized experience. These enterprises can send short messages or emails, or provide women customers with information about women’s perfume through short messages, according to consumers’ buying habits. In addition, Magento theme development services can also provide consumers with an unparalleled shopping experience while achieving business goals.
Social Media Integration
We know how important social media platforms are to promote and market your e-commerce career. Social media is a powerful digital marketing method. People now spend a lot of time on social media platforms, which has become a good place for advertising and sales to improve brand exposure and popularity. In addition, to meet the market demand, famous social media platforms such as Instagram and Facebook provide marketing packages to help enterprises improve sales and ROI.
Radar/Virtual Reality
AR and VR are changing customers’ online shopping habits. Customers can use AR and VR virtual test projects. On the other hand, it enables e-commerce companies to reach new customers.
One of Magento’s latest developments is the use of augmented reality to create e-commerce platforms.
Combined with these technologies, you can see things at different levels. You can also conduct a digital test before purchasing to make a more informed decision.
Real time streaming
In the middle of the 2010’s, influential people in China began to use live applications to provide fans with guides to American and European stores. At present, it has developed into a dedicated channel for displaying goods, and the Chinese market is currently worth 66 billion dollars.
Facebook, Instagram and YouTube all provide real-time video functions. If you want to join the trend, you can use these functions to display and display items.
In 2022, live broadcasting will become the most popular development trend of Magento e-commerce. This is the most popular function and the most important aspect of e-commerce marketing at present. With people’s attention to webinars and real-time meetings, the importance of live broadcasting in the digital age has increased dramatically. Both shopkeepers and consumers benefit from the live broadcast.
